When Should You Rename Your Band?

I read an interesting article in this week's print issue of Brand X. For those who don't know what that is, it's the weekly culture mag that used to be Metromix until LA Times took it over and re-branded it, pun intended. Anywho, the article focused on local band The Afternoons and their decision to rename themselves Shadow Shadow Shade after discovering a Welsh band also called The Afternoons.

A couple years back, Summer Darling began receiving Myspace friend requests with odd messages attached saying they had heard us on NPR. To my knowledge, we had never been on NPR at that point, so I did some investigating and found out there was another band from California called The Summer Darlings. I wrote them an email to figure out what their intentions were. According to their response, The Summer Darlings are a transgender folk project that rarely plays shows and have little to no interest in being widely recognized on the national stage. I checked them out, they seemed legit in their claim, so I agreed with them to live and let live.

However, Steve Scott of the Afternoons/Shadow Shadow Shade brings up a good point in the article. The internet has made every band more than a national band; it's made us all international. So with the plethora of bands out there, some of whom are bound to share the same name, when do you decide it's time to change it? The Afternoons changed it because of conflicting Google search results. I decided to put this to the test today. I started with Myspace searches. If you search for Summer Darling, we are the only band that comes up, but if you search for The Summer Darlings, then they are the only band that comes up.

So I did a Google search. If you search Summer Darling on Google every hit with the exception of one that comes up is related to us. The one exception is this broad's Myspace page whose name appears to actually be Summer Darling. So I'm satisfied that we didn't change our name or make too huge a stink about The Summer Darlings. However Shadow Shadow Shade have a very valid point, too. The Welsh Afternoons must be on a similar trajectory to success as the US Afternoons, making it an even bigger imperative that someone needed to change. Two bands with the exact same name inherently causes confusion.

Heather's other band Kissing Cousins shares their name with a turntable downtempo dude named Chris from Ohio and a bluegrass 2 step group from England, so I did the Google search test with them. The results were far more mixed. Apparently there's a movie coming out called Kissing Cousins, plus a variety of wikipedia entries on cousins hooking up, a medical journal that says third cousins have the best likelihood of conception and fertility, and a number of image results with people with seventies hair doos kissing. Apparently the 1970s were the golden era of hooking up with your cousin. But the only band Kissing Cousins that came up was Heather's, and they came up second right behind the film.

I figured this confusion was due more to the nature of the words in the band name than the actual band name itself. So just for shits and giggles, I googled the band Spoon. I assumed with such a mundane one word name the results would be scattered as all hell. Nope. They were the only thing that came up!!! I'm not sure what all this quasi research means, other than to say that now more than ever, the uniqueness of your band name matters. Unless you're called Spoon.

You can Catch Shadow Shadow Shade at the Echo on Friday March 5th.